What better way to celebrate International Women's Day than to shine the spotlight on the inspiring women behind the brands of Prae? Majority of our labels were created by talented women, many of whom are also mothers, juggling raising little one's with running successful brands, paving the way for women in business. Find out what inspired their journey and how they've overcome the obstacles along the way...
Can you tell us a time where you felt most empowered as a woman?
Giving birth to my daughter. The second time around is just so different to your first. I was more educated on the phases of birth and took the time to really understand what my body would be going through. I became so much more confident in the process. I gave birth to her naturally in the water and felt every inch of it and just thought, wow, how incredible is it that we get to create and birth another human from our bodies. I have never felt more empowered.
What’s a challenge that you’ve had to overcome and how have you learnt from this?
Overcoming imposter syndrome and fear of running a small business. In the early stages, I fell into a trap of questioning everything. Fear ran through me - are our products good enough? Why should I have an activewear brand? It’s not like I’m super fit… Is our brand purpose strong enough? I was seeing other brands doing incredible things that we’re not at the stage of doing. However, I have learnt that if we stay in our own lane, stay true to who we are and forget the head noise, that you can definitely create something incredible regardless of experience. Everything is learnt by doing. If you’re feeling uncomfortable, it’s a good thing - you are learning and evolving.
SEE MORE FROM KALLIE AND FADE WOMEN